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PAX – The Inner Path to Leadership

Tech evolution is our friend

In an age of digitalisation and AI, focus also shifts to the need for the unique human qualities.  Tech needs values, purpose, presence and relating. We call it the Inner Path. 

Human is our focus

The work we do is personal, with clients who believe that work truly is personal – value driven leaders, entrepreneurs and family business members. We support our clients as they walk their inner path and take action.

Body, feelings, mind and spirit are our tools

We draw on contemporary neuroscience and ancient wisdom traditions. Core concepts are systems awareness, self awareness, empathy, embodiment and navigating complexity. 

Inner Work at the SSE.


We give courses in personal development, career launch and team collaboration at the SSE Bachelor in Retailing, Master in International Busienss (CEMS) and Phd programs.

Student at the SSE? 
Read more about the MIB/CEMS Coaching Program 
Contact us or your program coordinator for details.

The Leadership Circle Profile 360. Now in Sweden. 

As one of the first in Sweden, we now offer one of the most progressive tools for 360-feedback. The Leadership Circle Profile, LCP, maps the creative and reactive tendencies in your leadership, helps you balance task and relationship and identifies areas of growth like no other tool we have seen.   

New book on family business succession.

The key questions for a family business are about family and relationships, not the company. Erik Hedblad is the author of this practical guide that makes succession a more conscious and fair process. Read more about the book and our initiative “Familjeföretagarna”, a platform for leaders who lead in a family business context (in swedish).

Explore the hidden dynamics with systemic constellations.

We are part of COBRAS, an international network of systemic facilitators. Our purpose is to contribute to more connected and conscious organisations and societies through an innovative holistic approach of organisational systemic dynamics.
We arrange workshops in several European cities, see cobras.world for dates and locations.



Anna Thurdin Hedblad

  • Master in Business Administration, Handelshögskolan i Stockholm (SSE)
  • Psychosynthesis Therapist
  • Systemic Facilitator, Hellinger Institute/COBRAS
  • Certified Leadership Circle Facilitator
  • Certified MBTI Facilitator
+46(0)76-256 00 66

Erik Hedblad 

  • Master in Business Administration, Handelshögskolan i Stockholm (SSE)
  • Advanced Organisation Psychology, Stockholm University
  • Psychosynthesis Therapist in training
  • Family Business specialist and author
  • Entrepreneurial and Managing Director background
  • Certified in MBTI, ValuesOnline, JTI and OPQ
+46(0)70-560 04 03


There are so many ways to talk about leadership.

Here are a few that we find inspiring. 

Tennis player Roger Federer took a one-year time out to work on his inner voices when he ranked 30:d. He came back ranking 5:th and has stayed on top since.

We all have different parts of us with different, sometimes opposing wills. We call these “subpersonalities” or “subs”. Many clients tell us of their “inner perfectionist”, “couch potato” or “the rebel”. The theory of subpersonalities is an advancement of C.G. Jungs theory of personality type (that formed the basis for the MBTI-instrument), by his pupil Roberto Assagioli.


What do you tell your self?

  • When you are at your best?
  • When you fail?
  • When you are questioned by others?
  • What part of you is most often in charge?

Todays working life is less about nine to five, more about managing your personal energy – letting energy flow at work and finding your ways to recovery and resilience. 


  • In what ways do you gain energy?
  • Look for sources for different types of energy: Mental / Relational / Physical / Spiritual
  • List as many ways as you can think of!
  • Choose three to do this week

Nature has a strengthening effect on us. Most humans feel this intuitively when facing the setting sun or smelling the scent of a forrest rain. Connecting to nature helps us connect to our selves.

Need guidance? We collaborate with our friends at Naturakademin or Sacredpassage/The Way of Nature.  

Want proof? Read “The Nature Fix” by Florence Williams (2017)

This is a classic TED talk about moving through shame, failure and vulnerability by Brené Brown. When we first posted this video as inspiration to our clients we thought it had a couple of milion views. Today it’s about 40 milion and counting.