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PAX – The Inner Path to Leadership


We assist our clients in making informed decisions in the often complex systems, social as well as planetary, they are part of. We train leaders to access a broader set of information using a systemic approach. 


The work we do is personal, with clients who believe that work really benefit from a solid self awareness – value driven leaders, entrepreneurs and family business members. We support our clients as they walk their inner path and take action.

Body, feelings, mind and spirit as tools

We draw on contemporary neuroscience as well as ancient wisdom traditions. Core concepts are embodiment, the social brain, emotional intelligence and purpose. 

academic + personal growth

Inner Work at the SSE

We give courses in personal development, career path development and team collaboration at the SSE Master in International Busienss (CEMS) and the Retail Management Bacchelor.

In 2022, the Master in International Business climbed to a #4 ranking in the Financial Times global ranking of business schools. We are proud to be on the team since 2015!

Student at the SSE? 


PAX Business Coaching Circle

A circle of mutual support to grow your business and your leadership capabilities in a way that is sustainable and personally meaningful to you.

Led by Anna Thurdin Hedblad and Charlotte Boij, this circle meets on a monthly basis. Contact Anna or Charlotte to see if there is an open spot for you or when the next group is launched!

The Leadership Circle Profile 360. Now in Sweden.

As one of the first in Sweden, we now offer one of the most progressive tools for 360-feedback. The Leadership Circle Profile, LCP, maps the creative and reactive tendencies in your leadership, helps you balance task and relationship and identifies areas of growth like no other tool we have seen.

OUR BOOK ON family business succession now as e-book

The key questions for a family business are about family and relationships, not the business itself. Erik Hedblad is the author of this practical guide that makes succession a more conscious and fair process. Now available both on paper and for download.  Read more about the book and our initiative ”Familjeföretagarna”, a platform for leaders who lead in a family business context (in Swedish).



The reasons may vary, but sometimes we need help to move on. Then counselling might be an option. 


Anna Thurdin Hedblad

  • Master in Business Administration, Handelshögskolan i Stockholm (SSE)
  • Ba. in International Relations, Albertus Magnus College, Connecticut, USA
  • Psychosynthesis Therapist
  • Systemic Facilitator, Hellinger Institute/COBRAS
  • Certified Leadership Circle Facilitator
  • Certified MBTI Facilitator
+46(0)76-256 00 66

Full bio on LinkedIn:

Erik Hedblad 

  • Master in Business Administration, Handelshögskolan i Stockholm (SSE)
  • Advanced Studies in Organisation Psychology, Stockholm University
  • Psychosynthesis Therapist
  • Family Business specialist and author
  • Entrepreneurial and Managing Director background
  • Certified in MBTI,  JTI, OPQ and PointOfValue
+46(0)70-560 04 03

Full bio on LinkedIn:

Associated coaches

Charlotte Boij

Jenny Westring

Staffan Åkerblom


There are so many ways to talk about leadership.

Here are a few that we find inspiring.

Tennis player Roger Federer took a one-year time out to work on his inner voices when he ranked 30:d. He came back ranking 5:th and has stayed on top since.

We all have different parts of us with different, sometimes opposing wills. We call these ”subpersonalities” or ”subs”. Many clients tell us of their ”inner perfectionist”, “couch potato” or “the rebel”. The theory of subpersonalities is an advancement of C.G. Jungs theory of personality type (that formed the basis for the MBTI-instrument), by his pupil Roberto Assagioli.


What do you tell your self?

  • When you are at your best?
  • When you fail?
  • When you are questioned by others?
  • What part of you is most often in charge?
Todays working life is less about nine to five, more about managing your personal energy – letting energy flow at work and finding your ways to recovery and resilience. 


  • In what ways do you gain energy?
  • Look for sources for different types of energy: Mental / Relational / Physical / Spiritual
  • List as many ways as you can think of!
  • Choose three to do this week

Nature has a strengthening effect on us. Most humans feel this intuitively when facing the setting sun or smelling the scent of a forrest rain. Connecting to nature helps us connect to our selves.

Need guidance? We collaborate with our friends at Naturakademin or Sacredpassage/The Way of Nature.

Want proof? Read ”The Nature Fix” by Florence Williams (2017)

This is a classic TED talk about moving through shame, failure and vulnerability by Brené Brown. When we first posted this video as inspiration to our clients we thought it had a couple of milion views. Today it’s about 40 milion and counting.